NEW DELHI: Policybazaar.com today launched a new television commercial campaign that will air from tomorrow focusing on the health insurance sector to make a correct decision on the policy consumers choose.
The company which has been assisting consumers to make a correct financial decision for the last five years now aims to revolutionise the concept of health insurance by educating the consumer on the benefits of comparing coverage’s between various health insurance plans.
The storyline and concept behind the theme is “comparing better than repenting” which highlights the benefits of comparing health plans before making a purchase decision. The main objective of the campaign is to provide a holistic approach to the consumers for comparing the benefits related to health insurance policies like any other insurance scheme to get the best package that meets the consumer’s health and financial needs.
Brand at Policybazaar.com associate VP Anuj Bhagia said, "Our campaigns are aimed at creating awareness among consumers, enabling them to make an informed decision. While our previous campaign spoke about comparing car insurance policies to gain maximum benefits and rebates, the new campaign highlights the need to consider a health insurance plan that covers you for any unfortunate contingency. The theme of the campaign is that personal well-being should not be compromised in the name of ignorance."
Metal Communications cretive VP Siddharth Prasad said, "People do not know how to go about buying health insurance or what to look for in a policy. This TVC shows the dramatic awakening of a young man’s common sense in this respect. It’s set in a theatre, where the brand’s protagonist interrupts the movie to shock him out of his apathy and show him how to choose a health policy."
The theme of the campaign revolves around a couple in a movie theatre watching a horror movie, where they have a brief conversation about their health insurance policy. The wife who is seen to be not much interested in the movie tries to engage her husband in a conversation regarding health insurance policy. The husband on the other hand who is engrossed in the movie becomes disinterested but is enlightened by the main character “Maa” (mother) advising him to compare the insurances for better benefits before purchasing it.
TVC Credits:
Client : Policybazaar.com
Brand Team : Anuj Bhagia, Associate Vice President, Brand, Policybazaar.com
Agency : Metal Communications
Creative Chief : Narayan Kumar
VP, Creative : Siddharth Prasad
Business Handling : Ambarish Ray
Production House : Soda Films
Director : Jayant Rohatgi
