MUMBAI: Media consulting, marketing and advertising sales company Aidem Ventures has been appointed as an advertising partner for Policybazaar.com.

Aidem will help Policybazaar.com to optimise the ad space available on the website and bring about more value proposition for the prospective customers.

Aidem Ventures new business initiatives head Shailendra Shetty said, “With an average user spending 16 hours/week online and an increased attention of the advertiser to the space, the medium is looking up to some good times in the near future. It is the futuristic planning of the young and dynamic team at Policybazaar.com that has made them trust Aidem Ventures with their advertising sales mandate. As it has been quoted often, today, almost every brand’s path-to-purchase starts on the digital medium."

According to trade analysts, the next decade will bring a massive growth in the Indian Internet sector, supported by highly favourable demographics, growing Internet/broadband penetration, launch of world’s best 3G networks, growing middle class/income levels, noticeable pick-up in technology/gadget and mobile culture. India has already witnessed a surge in home-grown Internet start-ups.

Policybazaar.Com chief marketing officer Akshay Mehrotra said, "Currently we attract close to five million users each month on our website. Consumer visit to our portal to understand, compare and buy financial products like life insurance, motor insurance, health insurance, personal loans, home loans and MFs. With such large customer visits we wanted to optimise the ad space available on our site and needed help of Aidem to reach out to more advertisers."