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Polaris to roll out new TVC in March

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MUMBAI: Polaris India will launch a new television commercial for Polaris Sportsman 90 and RZR 170.

The TVC will go on air on Cartoon Network and Pogo on 10 March. It will later be rolled out on other channels.

The campaign is created by Future Uday Communications.

Polaris Sportsman 90 and RZR 170 are positioned for kids between the age group of 6-12 years who could use them at their farm houses, gardens, outdoor and off-road venues.

The TVC uses the insight of a bully character which is often found in every school in that age group. The commercial idea showcases the bully snatching the tiffin of a young kid. This dominating act is noticed by the Polaris Gang who decides to teach the bully a good lesson.

The TVC ends with the bully apologising for his behaviour. The TVC is concluded by a chorus from all the kids, "Polaris lao, farm house mein chalao" (Bring Polaris and ride it in your farmhouse."

The media agency for Polaris India is Oye Media Solutions.

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