MUMBAI: Polaris has launched new TVC created by Futureuday Communications.

The 45 second TVC positions Polaris as an ‘off-road‘ vehicle. The tagline says ‘Worlds No 1 Off-Road vehicle, now in India‘.

Polaris was launched in India in August this year and it is the first TVC the company has rolled out.
 
According to an official communiqué, it is important to put in perspective that a new category vehicle has rolled into India for the 1st time. Hence, demonstrating the vehicles‘ concept and capability became the most important communication objective.

Thus, the effort is to present Polaris in all its glory, taking on all kinds of terrain like snow, desert, mountains, muddy trails, forests, lakes, border areas and any possible terrain that normal vehicles would find impossible to access.