Pogo launched art and craft book with Orange Education

MUMBAI: Kids entertainment channel Pogo has partnered with Orange Education, a unit of Saraswati Group, to introduce a series of 11 school graded art and craft books titled ‘M.A.D. Let’s Doodle!’.

These books, aimed at children between the ages of 3-14 years, follow the curriculum prescribed by CBSE, ICSE, State Boards and International schools complimenting the NCERT Art Assessment guidelines and CCE and NCF 2005 directives.

Through the art and craft activities designed by experts, the curriculum focuses on development of non-verbal IQ, numeracy, spatial cognition, higher levels of language development, improved social relations, creative representation, music, movement and logic besides the lasting social and economic benefits in the quality of life led as a result of pursuing arts.

The ‘M.A.D. Let’s Doodle!’ books, priced at Rs. 195, will be available across all the leading retail chains like Landmark, Big Bazaar and Crossword before the commencement of the 2013 academic session. Each book contains about 40 educational activities and comes loaded with art and craft material in an easy to carry box packaging.

Commenting on the launch, Turner International India and South Asia Cartoon Network Enterprises Director Gaurav Brar said, “M.A.D has been one of the most popular shows in the kids entertainment genre and has always pushed the envelope with regard to creative and inspiring content across TV, publishing, licensing products, online, etc. We are very optimistic about the launch of ‘M.A.D. Let’s Doodle!’ which will extend the M.A.D brand core philosophy into school curriculum.”

To launch these books, Orange Education conducted a nationwide art competition inviting more than 1500 schools from across India. The competition culminates in four mega events held across Chandigarh, Delhi, Kolkata and Mumbai starting October and gives an opportunity to 4000 students and their teachers to interact with Rob, host of M.A.D.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories