MAM

PM Modi to be tourism mascot; ad agency screening under way

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/11/07/Narendra-Modi-800x800.jpg?itok=x2ClaA4e

MUMBAI: The leader is the natural ambassador. Why would there be any need to create a brand or national identity from celebrities/socialites? The nationalist is India's most well-known face.

Prime Minister Narendra Modi is all set to be the mascot of the Incredible India campaign with the Tourism Ministry deciding to finally drop plans to bring in any Bollywood stars, including Amitabh Bachchan, for the role which was vacant after ouster of Aamir Khan earlier this year.

Earlier, names of leading stars Amitabh Bachchan and actress Priyanka Chopra were doing rounds for the campaign aimed at promoting India as a favourite tourist destination abroad.

No Bollywood actor will now be engaged for the campaign targeted at attracting foreign travellers. Video footages of Modi during the last two-and-a-half years where he has talked about tourism in India and abroad will be utilised for the campaign, a senior ministry official told PTI.

The ministry is planning to use -- for audio and radio release -- two types of communications of different durations where Modi had talked about the uniqueness and diversity of the various places in the country, the official said.

The ministry is presently "working on selecting the footages", the official said, adding that the campaign would be released in the next 40-45 days as the Indian tourism season starts by November-end due to favourable weather as also the Christmas holidays and New Year celebrations.

The official said the process of selecting the agency, which will carry out the task of running the campaign, is also under the process.

Earlier, the tourism minister Mahesh Sharma had endorsed Modi's persona for the role, saying he is the "best face" to promote the Incredible India campaign. He had asserted that the country has witnessed a jump in the tourists inflow from the countries the prime minister had visited. He had said that the ministry need not have any Bollywood face for the campaign.

Sharma said that the perception about India had changed significantly in the last two years with Prime Minister Modi visiting a host of countries during the period. So, who else could be the better face for Indian tourism than the Prime Minister, he added.

A senior ministry official, supporting Sharma's remarks, said the tourist inflow from countries such as the Australia, the UK, the US, Germany, Fiji, Brazil, Canada and Myanmar, among other, had witnessed a significant jump after the PM's visit there.

Though it was believed that Khan was eased out for his remarks on perceived intolerance, the ministry had maintained that he was not hired as the contract with the advertising agency had expired.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/Priyanka-Mehra-%281%29.jpg?itok=FaeCYDZB
Havas Group India appoints Priyanka Mehra as director marketing and communications

Havas Group India has appointed Priyanka Mehra as director marketing and communications. The appointment is in line with unifying communications across all disciplines under the Havas Group umbrella. Her remit includes working with the senior leadership in India and the regional communications team...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/avvtar.jpg?itok=yW-DNlBn
Avvatar sports nutrition urges people to take up a habit instead of a resolution in their new-year digital campaign #aadatbanalo

New year approaches and everyone starts making resolutions. And not surprisingly, most of those resolutions are about getting fit, losing weight and getting in shape.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/filmfare.jpg?itok=ZwF_8YbS
Worldwide Media’s marquee digital property filmfare short film awards announces the 3rd edition

Filmfare, the most credible name in the Indian entertainment industry is back with the 3rd edition of the prestigious Filmfare Short Film Awards 2019. The platform is inviting entries till 31st January.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/qatar.jpg?itok=rzs0Cjxw
Qatar Airways launches Hollywood-style campaign 'A World Like Never Before'

Qatar Airways started the new year with the launch of the airline’s biggest and most cinematic brand campaign to date, ‘A World Like Never Before’. Conceived and created by 180 Kingsday – Qatar Airways’ agency on record – and produced by London production company, Ridley Scott Associates Films, the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/18/Niine-period.jpg?itok=_Lihx2B4
Niine launches period tracker app in Hindi, English

Made-in-India sanitary napkin brand Niine has launched, in collaboration with Federation of Obstetric and Gynaecological Societies of India (FOGSI), a period tracker app. The app has been developed in consultation with medical professionals and is said to be the first to be developed by a sanitary...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/ipsos.jpg?itok=AxDkIzZx
Ipsos Study 74% Indians are content with their current body weight

According to a new study by Ipsos that explores world’s food habits, insights about Indians are particularly interesting as they bust myths about food habits of Indians

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/kanta.jpg?itok=QLnHVlZY
91% Indians to spend more on e-com sites in 2019

Factors like growing traffic congestion across the cities are prompting more and more people to shop online reveals the business and brands predictions report 2019.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/blender.jpg?itok=B1_TuSiS
Celebrating the self, Blenders Pride Fashion Tour 2018-19 arrives in Mumbai

The 14th edition of the Blenders Pride Fashion Tour celebrated the self and the individual through its extraordinary new concept-‘Pride’, in Mumbai.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/17/MS_Dhoni-Orient_Electric.jpg?itok=3itdCHDp
MS Dhoni turns world upside-down in Orient Electric's new ad for Aeroslim fan

Orient Electric, part of the USD 1.8 billion CK Birla group, launched an integrated advertising campaign to promote Aeroslim, “India’s first smart ceiling fan”. Aeroslim fan is IoT-enabled and can be controlled via Orient Smart mobile app or by using voice commands via Alexa or Google Assistant. It...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories