Planman Stars to provide virtual ads during Tri-series

BANGALORE: The Planman Group’s sports management vertical Planman Stars, based out of Bangalore, will be providing ‘Virtual’ advertising in the upcoming Micromax Cup Tri-Series between India, New Zealand and Sri Lanka.

Virtual advertising pertains to the seamless insertion of digitized images anywhere on the screen during live television broadcast and has been gaining wide acceptance in the west with advertisers having profited from delving in popular sports such as baseball and soccer.

The advantage of virtual advertising is that different advertisements can be inserted for different regions, thereby giving the broadcaster more localised ads to tap into.
“We believe that Zee Networks would be revolutionizing advertising in the sports business in the country pioneering the introduction of Virtual Advertising by broadcasting this live on Ten Sports,” says Zee Entertainment Enterprises Ltd (Zeel) chief revenue officer & head niche channels Joy Chakraborthy.

Ten Sports, a part of Zeel, is the host broadcaster for the Micromac Cup.
“With virtual advertising we want marketers to exploit this new and innovative medium we are bringing to the table for maximum brand visibility and share of eyes. We are very excited with the initial response from the market, as most of the slots have been sold out. We hope this will benefit the brands and would be a popular medium of advertising in the sports business in India”, says Planman Stars CEO Vikram Tanwar.

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