MUMBAI: Marketing company, Planman Marcom, has launched Powerbrands 2010-11, a research-driven power book that consists of India‘s most powerful brands. The book, launched in two formats - a coffee table edition and a corporate edition, is named ‘Evolution to Revolution‘.

The company said that the book that was evolved after rigorous research and brain- storming will act as a strategic tool in reinforcing the supremacy, legacy, sustainability and credibility of brands.

Says IIPM Prof. honorary director Arindam Chaudhuri, "One cannot deny the fact that so many Indian businessmen and entrepreneurs find a place in the list of the billionaires worldwide, showcasing the success story of Indian Inc and its ever-expanding consumer base.

"But, on the flip side, not a single India-born brand could find a place in such lists. We are such a huge market with innumerable opportunities and business prospects and hence branding of a product is as important as the product itself." He also said that a right kind of knowledge about a brand is what consumers are looking for nowadays.

Concepts like ‘Power-Factor‘ analysis and ‘Power Success Factor‘ (PSF) have been included in the book. This first brand study encompassed nine different parameters essential for the survival, revival, growth and revolution of brands- to establish a brand‘s credibility.

Adds PowerBrands Planman Marcom CEO and co-author Abhimanyu Ghosh, "It is a power book to reflect the soul of each brand so as to bridge the gap between the perceptions of the consumer and the brands.

"Without a well-crafted brand profile, a brand may not seem attractive enough to suit their best markets and fortify their presence amongst the consumers; hence it is adequate to carve a suitable brand perception in order to attract the respective target audience."