MUMBAI: Plan B has bagged the creative mandate for MTR‘s upcoming snacking business.

The mandate was awarded following a multi-agency pitch. The other agencies were JWT, FCB, Meridien and Euro RSCG. 
 
The pitch process was initiated around mid-January and had just one round of presentations.

The Bangalore-based agency will be responsible for building brands for MTR in this category, planning the launch campaign, and working on subsequent communication for the business. 
 
The creative duties of MTR‘s existing products are with Ogilvy India‘s Bengaluru branch and media duties are consolidated with Maxus.

MTR plans to launch the products in this new category around July this year.

Besides advertising services, Plan B‘s other practices lie in the areas of brand identity, brand design, private label identity, and internal branding. Plan B‘s sister concern, Restore Solutions, provides services in the area of retail design.
 
The brands Plan B currently handle include GE, Wipro, MegaMart, Paramount Cosmetics‘s Shilpa Bindis, and the Instinct range of men‘s grooming products, EMC, and YLG Salon & Spa.