MUMBAI: The Advertising Agencies Association of India has decided to confer the AAAI Lifetime Achievement Award 2010 to Ogilvy & Mather South Asia executive chairman & creative director Piyush Pandey.

The AAAI Lifetime Achievement Award is presented annually to an individual, based on the leadership of the industry as an individual, contribution towards advancement and professionalism in the industry and to set an example of personal integrity, values and ethics consistent with the standards expected.
 
Announcing the name of the winner, AAAI president and JWT CEO Colvyn Harris stated that "Pandey is indeed an inspiration to everyone and the most deserving recipient of this year‘s award."

"Pandey has won so many personal accolades that the industry is justifiably proud to claim him as an icon of professionalism and creativity. He has been recognised by every industry body, both in India and globally. Notably in 2004 he became the first Asian to be the president of the Cannes Jury in 51 years of its history," he said. 
 
Piyush Pandey became the national creative director of Ogilvy & Mather India in 1994 and was inducted to Ogilvy‘s worldwide board in 2006. He has also been named the most influential man in Indian advertising seven years in a row by The Economic Times.

Under his leadership, Ogilvy has become a creative powerhouse: It has been named India‘s most creative agency ten times in the last eleven years and has won twenty nine Lions. More recently, under his leadership, the Ogilvy & Mather creative team let loose the adorable Vodafone zoo zoos and set the country ablaze. It went on to capture every possible media space and imagination.
 
The award will be presented at a ceremony to be largely attended by leaders of the industry, and clients in Mumbai. The date of presentation of the Award will be announced shortly.