MUMBAI: Media research company Nielsen has announced the appointment of Piyush Mathur as director for its South Asia business. The appointment follows the retirement of Partha Rakshit from the post after a 28-year career with Nielsen. Partha will continue to be associated with Nielsen as a consultant on special projects. Mathur will be based out of Mumbai and will report to Christophe Cambournac, Nielsen president of consumer research, Asia Pacific, India, Middle East and Africa. Mathur has diverse experience on local, regional and global levels across different industries. He has personally been involved in advising clients in devising their strategies and has been instrumental in the success of several brands and companies in South Asia and Middle East region. Piyush is a prolific speaker and has spoken in various forums in America, Europe, Asia and Middle East. |