MUMBAI: Media research company Nielsen has announced the appointment of Piyush Mathur as director for its South Asia business.

The appointment follows the retirement of Partha Rakshit from the post after a 28-year career with Nielsen. Partha will continue to be associated with Nielsen as a consultant on special projects.

Mathur will be based out of Mumbai and will report to Christophe Cambournac, Nielsen president of consumer research, Asia Pacific, India, Middle East and Africa.

Mathur has diverse experience on local, regional and global levels across different industries. He has personally been involved in advising clients in devising their strategies and has been instrumental in the success of several brands and companies in South Asia and Middle East region. Piyush is a prolific speaker and has spoken in various forums in America, Europe, Asia and Middle East.
 
Says Piyush, "There is a huge spotlight globally on South Asia and India, and I am truly excited to be part of this rapidly growing economy. My vision over the next few years is to help our clients grow profitably while helping Nielsen transform into becoming an academy company".
 
Cambournac adds, "India provides a major growth opportunity for our clients and for Nielsen. We wanted someone who had prior experience in a growth market and has worked closely with Clients to help them win in the market place. Piyush is a passionate corporate entrepreneur with a proven record of achievements and is talented in applying marketing science to meet strategic objectives and maximize business performance. We are sure that he will lead the region to meet the organizational goals of Nielsen and help our clients achieve their objectives".