Piyush Jain to head media intelligence unit of Comniscient Group

MUMBAI: Comniscient Group, a non-advertising communications company, has appointed Piyush Jain to the position of Chief Executive Officer of Bluebytes News, a media intelligence and insight unit that helps brands improve communication performance and build reputation.

Piyush Jain has been associated with Bluebytes in the capacity of Business Head since 2007 and has helped the media research and analysis firm to grow.

Speaking on the appointment, Comniscient Group CEO N.Chandramouli said, "The Comniscient Group is built on entrepreneurial values and Piyush has a good combination of a healthy risk appetite with professional balance. Under his leadership, Bluebytes will be bringing out innovative products and services that will make life for the communication industry simpler."

Speaking on his appointment, Piyush Jain said, “The media research, monitoring and analysis industry in India has seen growth in double digits since the past five years and Blue Bytes News has been consistently outperforming the industry growth. Bluebytes is an innovation leader and in my new role as CEO, I intend to sharpen our ability to listen to the market and thus keep providing solutions that make life easy of our users.

"To sustain the growth momentum in our existing market of public relation and communication, we are getting more aggressive through well differentiated products. We are also introducing newer products to cater to the unrepresented markets of communication industry. Bluebytes will continuously focus on opportunities where we can tangibilize the intangible aspects of communication and thus help our users to measure, analyze and gain insights. ”

Piyush Jain is a B.E (Chemical) and has a Masters in Marketing Management from NMIMS. He has a unique mix of experience from manufacturing as well as service sector and has spent majority time in leadership roles managing sales, marketing and new product development.

Latest Reads
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories