MUMBAI: English movie channel Pix will air the children‘s and family Film ‘The Smurfs’ as its Super Pix on 29 April at noon with a repeat at 9 pm.

Pix marketing head Himmat Bhutalia said that the aim of the noon airing is to target kids.

Pix is promoting the film through doing mall activation in Delhi and Mumbai. People wearing Smurf suits are going around and interacting with kids. They are also distributing merchandise.

In addition, Pix is using kids channels like Nickelodeon to give the film a push. It has also developed an online game in conjunction with its studio in Los Angeles.