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Pix eyes 20% revenue growth in FY'12

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MUMBAI: English movie channel Pix is eyeing a 20 per cent in fiscal 2011-12, despite a looming slowdown.

Pix business head Sunder Aaron says that the effects of the economic slowdown are not yet visible for the channel.

"The first quarter of next year will give us a good idea of how 2012 will fare. You could have some caution among clients who have business interests in Europe like Volkswagen and HUL," Aaron explains.

However, he adds that even in time of slowdown, TV viewership doesn‘t go down. "When there is a slowdown, television viewership is not affected as it is an inexpensive form an entertainment. For this fiscal we expect revenue growth of over 20 per cent," Aaron says.

Meanwhile, the channel has taken its local movie review initiative ‘Chicks on Flicks‘ online on Facebook.

Now one can see the reviews of Ira Dubey and Neha Sareen online, in two to three minute bytes, as opposed to the half an hour show earlier.

Aaron says that in India exhibitors and distributors do not allow film critics to see a film two weeks in advance. They could only see it on the day of its release or just before that. So by the time the episode went on air the film was already well into its run.

Aaron adds that the channel has 300,000 fans on Facebook. "In an age where youngsters are constantly hooked on to social networking Chicks On Flicks could not have a better platform. The show will also be current since the reviews will appear on the same day as the theatrical release of the film."

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