Pickle Lintas bags creative mandate of Daawat

Pickle Lintas bags creative mandate of Daawat

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MUMBAI: LT Foods, producer of Basmati Rice under the flagship brand of Daawat, has awarded its creative duties to Pickle Lintas.
 
LT Foods didn’t have any creative partner as yet.

No official pitch was called for the account. According to sources close to the development, the company aims to promote the brand aggressively through traditional media, besides digital platforms.
 
The company has recently launched four new variants of basmati rice - Daawat Biryani Basmati Rice, Daawat Traditional Basmati Rice, Daawat Super Basmati Rice and Daawat Pulav Basmati Rice.