MUMBAI: Piaggio Vehicles is creating a whole new luxury segment in scooter category and launching Vespa in April 2012.

Vespa will initially be available in 35 main cities.It was displayed at the Delhi Auto Expo. 2012.

With its Indian foray, Piaggio intends to create an exclusive, premium segment for the brand. It will be positioned as a lifestyle, iconic, timeless and ageless product that goes beyond mobility and leverages its heritage and unique values.

In India, Vespa will meet the aspirational needs of the fashion, style and brand conscious individuals who would like to be a breed apart.

Vespa aims to play a disruptive force in the 2-wheeler segment in India.

Piaggio Vehicles chairman and MD Ravi Chopra said, "Our foray into the Indian market activates a whole new segment of style and fashion conscious consumers who are looking for a premium, exclusive, lifestyle offering reflecting their personalities and attitudes. We would like to leverage this sizeable untapped market segment that shows tremendous potential for growth in the coming years".

Piaggio Vehicles is a wholly owned Indian subsidiary of the Italian Piaggio Group. The Vespa is present in 100 countries with 17 million units being sold since its inception.