MUMBAI: SUV manufacturer Mahindra & Mahindra (M&M) announced the launch of its new television commercial (TVC) for the recently introduced model of its brand Xylo.

While the TVC continues with the brand promise of ‘Time of your life’, it also aims to give a new dimension to Xylo’s first makeover.

The commercial has been conceptualised by creative agency Interface Communications.

The communication primarily focuses on the makeover and also highlights the changes in design and styling of the car.

The commercial uses a car wash as a device to explain the makeover of the car.

Fashion photographer Atul Kasbekar continues as brand endorser as he moves around town with his glamorous long legged models.

M&M automotive division senior vice president - marketing Vivek Nayer said, “The creative idea of using a car wash to depict a make over reveals the stylish New Xylo in a fun and clutter breaking manner. We are sure that the new campaign will motivate many customers to consider the stylish new Xylo in their next car purchase.”

Interface Communications national creative director Robby Mathew said, “Communicating the styling changes in a vehicle can become very literal and boring. Hence we took the idea of a visit to a car wash which cascades into a car makeover thus revealing the stylish new Xylo.”