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PGTI scouts for title sponsor as Aircel pulls out

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MUMBAI: Professional Golf Tour of India (PGTI) is scouting for a title sponsor after telecom major Aircel pulled out of the deal.

Aircel has decided to focus completely on the Indian Premier League (IPL) where it sponsors the Chennai Super Kings team,. The company, thus, did not go ahead with the renewal of its title sponsorship deal with PGTI.

PGTI director Padamjit Singh Sandhu said, “We had a very healthy partnership with Aircel for three and a half years, but they have decided not to renew the deal.”

While Sandhu refused to reveal the financials of the sponsorship agreement, the three-year agreement is believed to be in the region of Rs 150 million.

An Aircel spokeswoman confirmed that the company was not renewing its sponsorship of PGTI without specifying any reason.

The telecom company, which has its roots in Chennai, had last year renewed its partnership with CSK for three more years.

Sandhu, however, affirmed that the professional golf body was in talks with three potential sponsors – two Indian business conglomerates and one MNC - to replace Aircel.

“I can’t say anything right now but we should be able to sign-up a sponsor in two months,” Sandhu asserted.

Sandhu also revealed that the PGTI has already signed-up two more partners which include a soft beverage partner and a magazine partner in Golf Plus. Without divulging the name of the soft drink partner, he hinted it’s between Pepsi and Coca -Cola.

Aircel had associated with Golf to engage with consumers from the higher income socio-economic category.

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