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P&G's Q3 ad spend up 39% to Rs 526 mn

MUMBAI: Procter & Gamble Hygiene and Health Care (P&G) has significantly increased its ad and promotion expenses for the fiscal third quarter ended 31 March 2012 compared to the earlier year.

The FMCG major’s spend on promotions stood at Rs 526 million, up 38.57 per cent from Rs 379.6 million a year ago.

P&G’s net sales in the quarter under review jumped 39.17 per cent to Rs 3.26 billion, up from Rs 2.34 billion.

The company’s net profit also saw a jump of 33.67 per cent to Rs 520.5 million.

P&G MD Shantanu Khosla said, “P&G is committed to delighting its consumers with superior product propositions and innovations such as the New Whisper Maxi and the expansion of the Whisper Ultra product range. In addition, Vicks further consolidated its market position behind new initiatives like the launch of Vicks Vapocool and strengthened its distribution presence. We continue to invest behind out purpose of touching and improving the lives of more consumers, in more parts of India, more completely.”

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