MUMBAI: P&G, the company behind brands such as Fairy, Gillette, Pampers and Pantene has announced that it will be supporting a number of the UK‘s athletes in the build-up to and during the London 2012 Olympic and Paralympic Games.
In addition to supporting the Mums of Team GB through its ‘Thank You Mum‘ campaign, the company will also be sponsoring 11 leading UK athletes who will serve as ambassadors for P&G‘s individual brands through 2012.
P&G UK VP, MD Irwin Lee said, "We‘re very excited to welcome to the P&G family an impressive line-up of athletes who will help us celebrate the London 2012 Games and the role that Mums and families play in raising great kids and great champions. We are delighted to be part of the Olympic movement and to support Team GB and their families here in the UK."
The athletes, who will be supported by leading P&G brands are Mark Cavendish (Road Cycling), Jessica Ennis (Athletics), Sir Chris Hoy(Track Cycling), Jeanette Kwakye (Athletics), Keri-Anne Payne (Swimming), Victoria Pendleton (Track Cycling),Paula Radcliffe (Athletics), Jenna Randall (Synchronised Swimming), Ben Rushgrove (Paralympic Athletics), Liam Tancock (Swimming), and Sophia Warner (Paralympic Athletics).
Lee added, "Each of these athletes is leading the way in their individual fields and embody the values of leadership, integrity and passion for winning that we set for ourselves and our brands at P&G."
Earlier this year, P&G UK launched its ‘Thank You Mum‘ campaign to celebrate and recognise the contributions of all mums. This was followed in October 2011, with the announcement of its ‘nearest and dearest‘ partnership with the BOA and BPA to support the friends and families of athletes leading up to and during the Games.
P&G will also ensure every Team GB athlete‘s mum gets to see their son or daughter compete by providing free tickets to their first appearance at the London 2012 Olympic or Paralympic Games.
P&G‘s sponsorship and marketing activity for London 2012 is an important step in a decade-long, global partnership with the IOC spanning the next 10 years until 2020.
The partnership begins with London 2012 and continues with the subsequent four Olympic Games: Sochi 2014, Rio 2016, Pyeongchang 2018 and the 2020 Games. The newly unveiled GB athletes will feature in a variety of sponsorship, marketing and advertising campaigns for P&G‘s individual brands in the run-up to and during London 2012.
