MUMBAI: Perfetti Van Melle India has handed over its media duties account to GroupM’s content and technology agency Wavemaker. 

The agency was created from the merger of Maxus and MEC. Maxus (now part of Wavemaker) has been the agency on record and had first won the media mandate for Perfetti Van Melle India in 2006.

Wavemaker managing director South Asia Kartik Sharma said, “We are extremely delighted to continue our decade-long partnership with Perfetti. It is a huge moment of pride as this is the first win for us as Wavemaker. We couldn’t have asked for a better start to this year.”

Perfetti Van Melle India director of marketing Rohit Kapoor says, “Wavemaker (erstwhile Maxus) team has played a significant role in building our brands over the years. We are excited to share that our partnership with Wavemaker will continue after a comprehensive media agency validation process. Wavemaker has consistently demonstrated adequate capabilities to support us to achieve key business objectives, drive performance and innovation rigour.”     

The pitch was for the entire portfolio of brands and involves only offline duties. The multi-agency pitch saw participation from other leading agencies.