MUMBAI: PerceptH Delhi has won the creative duties of Pavers England, a footwear retailer with over 100 retail outlets, and Lakshmi Energy & Foods Ltd, a global manufacturer of long-grain non-Basmati rice, for Rs 320 million.
 
For Pavers England, the account size is pegged at Rs 20 million. The first campaign will be for the brand‘s summer collection that will launch in April 2010. The campaign will include above the line (ATL) and shop level activities. Pavers Foresight Smart Venture, along with Forward Group, launched the Pavers England footwear brand in India in 2008.
 
The account size for Lakshmi Energy is pegged at Rs 300 million. Lintas, Mudra and JWT were the other agencies who had pitched for the account. The company will launch its packaged rice under the Lakshmi Foods brand name in India.