MUMBAI: Percept/H, a JV of Percept and Hakuhodo Japan, has bagged the creative mandate of food and beverages company GoodLife Industries‘ Cherio brand.

There was no pitch involved and the account was awarded on reference basis. Percept/H also handles the Daiki account.

The Cherio brand offers mango juice, mineral water and soda. It is available only in the South and the company currently has no plans to launch nationwide, an agency source revealed.

The first television commercial is expected to go on air in early mid-October.