MUMBAI: Percept Talent Management (PTM) has named Shailee Sanghvi as the new chief operating officer (COO). She will replace Vinita Bangard who decided to step down from the post citing personal problems.

Prior to the elevation, Sanghvi was PTM associate vice president and has been with the Percept Group since January 2003. As AVP, she handled the sales and marketing portfolio of corporates, along with the celebrity management and relationship management portfolios.
 
Said Shailee Sanghvi said, "I look forward to taking PTM to the next level in the coming years and establishing it not just as India‘s best but a global name in the field of talent management."

Added Percept Limited joint managing director Shailendra Singh, "Shailee has abundant experience and exposure in the field of Talent marketing, and we are confident that PTM will grow even further under her able leadership."
 
Talking about the future plans that PTM needs to meet and materialize, Singh said, "We have just launched three business verticals in PTM. The first business vertical will concentrate on creating intellectual properties (IP‘s) for talents. The second vertical is client servicing which involves creating a customized talent pool based on the client base. In other words, we become the AOR for clients and offer them exclusive and customized talent based on their specific requirements and identified brand synergies." 
 
"The third vertical is the traditional model of acquisitioning talents across all genres, and providing them with all aspects of exposure possible for a talent as well as managing their administrative paperwork, professional contracts, presence in the digital domain, merchandising, publishing, media tie-ups, below-the-line events, public relations and grooming, relationship management and endorsements," he elaborated.