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Percept Sport to manage the 'Vadodara International Marathon 2013'

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MUMBAI: Percept Sport, the Strategic Business Unit of Percept Sports & Entertainment, has won the mandate to manage the fourth edition of ?Vadodara International Marathon 2013? following a multi-agency pitch.

The event is scheduled to be held on 1 December.

Percept Sport will handle the entire 360-degree management of the ?Vadodara International Marathon 2013? including re-packaging, profiling, marketing, implementation and operation of the event.

A series of pre-event to drive awareness for the main marathon will span the length of 2013. One of the pre-events will be the ?Midnight Woman?s Marathon? with an aim towards highlighting issues related to the safety of women in the country. The 7 km marathon will feature only female participants who will run at the stroke of midnight across the city of Vadodara. This Marathon aims to serve to motivate women across India and also symbolise the safe environment prevalent in the state of Gujarat.

According to the company, the ?Vadodara International Marathon 2013? will have the presence of top international long distance runners. Eminent personalities from the field of Bollywood, Politics and Sports will also be present to lend their support to this event.

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