MUMBAI: Percept has roped in four sponsors for the fifth edition of the Commonwealth Boxing Championship, which is being telecast on Doordarshan.
 
While XXX had come on board earlier, the new additions are DLF, Siyaram and ONGC.
 
Says Percept joint MD Shailendra Singh, "We feel boxing has potential. However, the Indian media has to support it. Only then will the sport grow in terms of awareness and appeal. If news channels and other media outlets are serious about wanting India to become a sporting nation, then they should cover this event. Each day 20 minutes of footage will be given to the news channels."

The event, which lasts till 17 March, has drawn in 100 boxers from 14 countries.