Percept Profile bags digital mandate for Saks and Karbonn

MUMBAI: Percept Profile, which recently launched its Social Media Division, has bagged the digital mandate for two major brands, Karbonn Mobiles and UK‘s leading hair and beauty salon Saks Hair and Beauty.

Percept Profile will conceptualise, strategise and manage all official social media platforms such as Facebook, Twitter and Blogs for Karbonn mobiles and Saks hair and beauty salon. The company will also be managing their online reputation.

Percept Profile COO Rahat Beri said, "It‘s a pleasure to be associated with Karbonn Mobiles and Saks Hair and Beauty. With our utmost dedication and research based services we plan to make these brands the talk of the town. Our newly launched Social Media Division will help create greater awareness and equity for the brand.we intend to provide strategic solutions to our new clients along with 360-degree communication across spectrum to help it reach the pinnacle."

Karbonn Mobiles, a joint venture between Delhi-based Jaina Group and Bangalore-based UTL Group, is a mobile phone brand, while Saks Hair and Beauty is planning to enter the Indian market in September 2011. Saks is officially acknowledged as the UK‘s Top Training provider and beauty therapists and is renowned for style and excellence.

MD Pradeep Jain said, "It‘s a pleasure to be associated with Percept Profile considering the milestones they have achieved in the past. They have demonstrated deep understanding of consumer insights and their client requirements leading the path towards symbiotic growth."

Saks Hair & Beauty CEO Burzin Daver added, "We are excited to work with Percept Profile as our PR and social medial strategists in taking Saks Hair & Beauty India to our consumers. Percept Profile has designed our launch campaign with utmost care and creative innovations that will ensure us visibility amongst our target audiences."

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