Percept Media partners with Rotterdam-based Pointlogic

MUMBAI: Percept Media, the media planning, buying and evaluation arm of Percept Limited, has entered into an alliance with Pointlogic, which is an integrated marketing communications and marketing ROI solutions.

Under this alliance, Percept and Pointlogic aim to launch Integrated Intelligence Services encompassing custom research, analytics, expertise, media data and customised software to deliver better ROI for marketers.
Pointlogic founder and CEO Peter Kloprogge said, “India provides a huge opportunity for brands and as such also for agencies and consultancy firms helping clients introduce and optimize the brand value. On the other hand, it would be na?ve to think that practices from around the world would be immediately applicable in India where we’re dealing with a fast growing market, complex demographic profiles, huge differences per region, etc.”

Pointlogic has offices in New York, London, Frankfurt, Singapore, Amsterdam, and is head quartered in Rotterdam.

A wide range of applications will be offered to the Indian advertisers and brands. These tools are intended to provide a greater insight into the performance of past messaging, but also focus on how insights can be gained to optimise and forecast the effect of future campaigns.
The tools aid to garner insight into the ROI of media spends;
determine the media budget and the allocation among communication channels; optimal design of promotion policy; optimal anticipation of competitors actions; insights into effects of other marketing decisions (price and distribution); and insights into effects of factors that cannot be influenced.

Percept with its consumer insights and branding expertise will utilise these tools to measure the complete 360 degree communication campaign of the Indian advertisers including ATL, BTL, Social Media, Word Of Mouth and all other communication tools optimally.

“These tools will also strategise the communications planning, ROI modeling, targeting and segmentation for the Indian marketers. Thus increasing the efficiency in media buying and planning, media effectiveness and rating forecasting of their campaigns and guiding them to effectively bifurcate their communication spends in various media vehicles as per its efficacy”, the company said.

Percept Media CEO Shripad Kulkarni added, “The beauty of the application is that it covers the entire spectrum of integrated marketing communications. We are extremely confident that we will be able to add tremendous value to our clients’ communication process and herald a new chapter in brand messaging.”

Latest Reads
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories