MUMBAI: Allied Media, the media planning, evaluation and buying arm of Percept, has appointed Navroze Hodiwala as its general manager, strategy. 
 
Prior to joining Allied Media, he was working with TME as the head of Mumbai branch. 
 
Allied Media chief executive officer Shripad G. Kulkarni said, "We are now integrating our strategic efforts across media companies so that clients will get, for the first time, a truly single window 360 strategy. We will soon unveil our plans in this direction. Navroze has a wide exposure and is just the right person for the job." 
 
In his career spanning over 13 years, Hodiwala has handled brands across various categories for clients such as Tata Motors, Colgate, Elder Pharmaceuticals, Allied Blenders & Distillers, Taj Group of Hotels, Himalayan Natural Mineral Waters, Heinz and Singapore Airlines.