MUMBAI: IBD India, a subsidiary of Percept-Hakuhodo, has named Evarist Rego as chief operating officer.

Prior to this, Evarist was COO with Perspectrum Consultancy, Percept Limited‘s market research-driven integrated marketing communications (IMC) consultancy unit.
 
In his new capacity, Evarist will be responsible for consolidating the current business of IBD India across Mumbai, Delhi, Bangalore and Chennai. He will be spearheading the function in streamlining the overall service offerings of IBD and generating new business opportunities across offices.
 
Said Rego, "This move is challenging and different, as along with everyday functional responsibilities towards the brand, delivery of a strong strategic product and client relationships will be a priority. IBD India is a growing company and offers a wide canvas, where many integrated services can be incorporated for holistic planning."
 
With approximately 17 years of experience in ATL and BTL communication verticals such as advertising, events, brand activation, film marketing and rural marketing, Evarist has worked with brands like General Motors, Philips Lighting, Godrej Sara Lee, HPCL and Siyaram‘s.