MUMBAI: Percept Limited has entered into a business alliance with US-based The Brand Gallery to offer specialized brand development and positioning implementations that are focused and category specific.

The alliance will offer solutions to broadcasters and media & entertainment companies across the Indian subcontinent that are looking for high-end expertise to strategically create a new design, distinctive visual identity and quality content.
 
Through this partnership, Percept will give ‘The Brand Gallery‘ a physical presence in the Indian market, with a team of servicing people deployed for each client. All creative execution will be delivered from The Brand Gallery‘s US office and Percept will service the business from the India office.

The size of the market is estimated to be Rs 500 million and Percept aims to target a minimum share of 20 per cent. 
 
Located in Greenwich Connecticut, The Brand Gallery is a creative boutique offering specialized and long-term solutions in the development of brand strategies, especially for broadcasters. Its client list includes HBO, CNN, ABC Network, BBC, ESPN, AXN, CBS Network and BRAVO.

Says Percept Pictures COO and India head of the Percept-Brand Gallery alliance Sanjay Ahire, "Our association with The Brand Gallery will enable us to inundate the Indian market with additional services for the media sphere. We strongly believe that this will add tremendous value to any broadcaster in today‘s market that has intense competition and increased consumer fatigue."
 
Adds The Brand Gallery CEO Phil McIntyre, "India is rich in terms of business potential of this kind…it is completely untapped currently with respect to the skill-set that we bring on to the table. I am confident that our Indian clients will only stand to gain by what we have to offer."

Percept believes channel packaging changeover once every 2-3 years would cost anywhere between Rs 5 million to Rs 25 million.