Percept Activ starts BTL activity to promote Bihar tourism

MUMBAI: Percept?s brand activation arm, Percept Activ, recently organised a two-day road show starting 5 May in Thimpu to promote the art, culture, cuisine and tourism of Bihar.

The below-the-line activity was organised along with the Bihar State Tourism Development Corporation.

The agency had won the BTL mandate for Bihar Government to develop the tourism in the state of Bihar in the beginning of this month.

The road show and the exhibitions were inaugurated by Bihar Chief Minister Nitish Kumar. This was further followed by a traditional dance performance from Bihar. During the road show different art forms including the renowned Madhubani paintings and other types of handicrafts were exhibited along with the cuisines of Bihar.

Percept Activ COO Sanjay Shukla said, ?We are happy to be associated with Bihar Government. In the last few years the Bihar Government has taken lots of steps to encourage tourism in Bihar specially to Bhodh Gaya. We are working on some more plans to promote the same in the coming months and are in talks with the tourism board on the same. The idea is to create Buddhist Circuit.?

Percept Activ aims to aid the Bihar Government to develop and promote Bihar as a major ?Tourist Destination? across India and in the various parts of the world.


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