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Pepsi's new campaign brings Chris Gayle and Priyanka Chopra together

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MUMBAI: Pepsi has launched a new leg of its ‘Oh Yes Abhi‘ campaign with Chris Gayle and Priyanka Chopra.

The new ad takes forward the insight of fans supporting multiple teams and the creative theme is, ‘Yeh Team Kabhi Toh Woh Team Kabhi, Par Pepsi Oh Yes Abhi!‘

The concept of the television commercial is credited to Taproot India.

The ad film is produced by Corcoise Films while Prasoon Pandey has directed it.

PepsiCo India senior director - marketing (Colas, Juices & Hydration) Homi Battiwalla said, "Our marketing and activation plans launched around the Pepsi IPL have received an excellent response from consumers and the excitement is only slated to build further as the tournament progresses. The second leg of our on-air campaign featuring Chris Gayle and Priyanka Chopra takes forward the insight of fans‘ multiple team loyalties and presents it with an irreverent Pepsi twist. We have brought together two of the brightest stars from Bollywood and cricket in this film and are confident that the consumers will enjoy it".

In the new Pepsi IPL commercial Gayle manages to convince Chopra, a Chennai Super Kings (CSK) fan, to support his team but with a little help from Pepsi. Chopra plays an over-the-top spiritual diva in the commercial who leads her followers to pray for CSK win but ends up supporting Royal Challengers Bangalore (RCB) due to the Gayle-effect and the irrepressible temptation of a chilled Pepsi.

The brand is also launching ‘The Pepsi World App‘, a mobile application available across android and IOS devices which gives the user access to live social feeds, lets them play games to win access to the Pepsi VIP Box and also allows them to download wallpapers/ringtones.

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