PepsiCo's Indra Nooyi to be keynote speaker at AdAsia 2011

MUMBAI: AdAsia has said that PepsiCo chairperson and CEO Indra Nooyi will be the Keynote Speaker at the Congress to be held in New Delhi from 31 October - 03 November.

Nooyi will share her pool of knowledge and experience, as well as discuss new challenges that could shape the future of global business and economies. More than 25 other speakers from around the globe are expected to share their perspective on the evolving dynamics in business and marketing at AdAsia 2011.

AdAsia returns to India after eight years. In 2003, the AdAsia congress was hosted in Jaipur and was widely regarded as a landmark in the history of the Congress. AdAsia seeks to comprehensively explore all aspects of the theme Uncertainty: The New Certainty.
The business world is currently at an inflection point witnessing a realignment of global economic leadership. In the 19th Century, the world looked to the West for innovation and progress. In the 21st. century, everyone‘s attention is riveted on Asia.

As everyone pays attention to the ad industry in Asia, AdAsia 2011 will aim to provide a ready platform to chronicle change of a significant magnitude and provide a glimpse of the opportunities and challenges that lie ahead.

The prolific agenda of AdAsia 2011 will comprise over 15 sessions aimed at exploring the business ecosystem and understanding the nature of disruption to effectively address pertinent concerns.
Chairman of the organising committee AdAsia 2011 and Group CEO and MD - Mudra Group Madhukar Kamath said, "AdAsia2011 is honoured to welcome Indra Nooyi to AdAsia 2011. Pepsi has been at the fore-front of several marketing innovations as well and having Indra Nooyi address the congress will help us gain from her global experience, as well as unique perspective of the Indian and Asian markets, in terms of interesting insights on how the future of our industry is expected to take shape."

Latest Reads
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories