MUMBAI: Proximity India has won the digital mandate of PepsiCo India‘s soft drink brand, 7UP. The agency will also handle 7UP‘s social media activities.

PepsiCo India EVP- Marketing Ruchira Jaitley said, "Proximity India is a part of the PepsiCo agency team. Proximity has done award winning work with PepsiCo in the past and we were delighted with the strong creative work and strategic thinking demonstrated by Proximity India. Proximity is amongst most awarded digital agencies globally, and we look forward to being able to draw upon their international networks for learnings from across the world."

BBDO/Proximity CEO Ajai Jhala added, "7UP is BBDO‘s founding brand and winning the digital account in Proximity‘s first year of operations makes it that much more special. We are really excited about this win and are looking forward to delivering truly interactive digital ideas."
 
"We can‘t be more thrilled than working on this iconic brand and look forward to collaborate on big ideas and amplify them in everything that is digital today." Proximity India VP and head Ranjeev Vij averred.

Apart from 7UP, over last couple of months Proximity digital team has added clients like Nissan, Visa and Doublemint to its portfolio.

Early next year, Proximity will launch their proprietary Digital Lab Initiative in India, which is a multi-faceted program, designed to drive digital thought leadership and to provide a significant added value service to its clients.