MUMBAI: Beverage and soft drink major, Pepsi has announced a major ad and promotional campaign titled ‘What‘s Your Way‘. The campaign is aimed to engage 30 million youth on the internet and 250 million youth on their mobiles. The new media campaign aimed at youngsters and called ‘Youngistaan‘ claims to be a conversation between the youngsters and Pepsi in a fun environment. The integrated marketing campaign ‘What‘s Your Way‘ will be spread across print, TV, radio and digital platforms in 13 cities namely Delhi & NCR, Chandigarh, Patiala, Kota, Lucknow, Kanpur, Chennai, Bangalore, Cochin, Manipal, Kolkata, Mumbai and Pune.
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