MUMBAI: Penn Schoen Berland (PSB), a global research based strategic communications advisory which is a part of Y&R Brands and WPP, launched its second office in India at Mumbai.

The agency started its South Asia operations in April 2011 with the launch of its Gurgaon office.

Along with the launch of Mumbai office, PSB also announced the introduction of Capital Market Communications (CMC) to its bouquet of services. PSB will help create business and financial communication roadmaps that will guide CEOs and CFOs of publicly traded companies to maximise returns to their shareholders.

Chartered accountant and an investor relations expert Mehul Mehta with close to 15 years of experience has joined PSB Mumbai as a director and will lead the CMC team.

PSB South Asia MD and CEO Ashwani Singla said, “As the Indian economy tries to regain its strength; companies have their own challenges as they struggle to sustain investor’s interest in them. Combining our research and capital market communications capabilities will provide clients with deep insights and an actionable programme to protect and enhance shareholder value.” He further added, “Mumbai being the financial capital of the country, it was only appropriate that we take this opportunity to expand our presence.”

PSB brings the lessons learnt from its campaign trails into the board room to help companies negotiate their corporate image and corporate affairs challenges. Almost 30 years old now, PSB serves Fortune 100 Corporations, Hollywood Studios and has worked with nearly 30 presidents and prime ministers around the world.

PSB South Asia serves clients comprising Indian transnationals and multinational corporations operating in the Indian Sub-continent, South East Asia and The Middle East.