MUMBAI: Following a multi-agency pitch, Jaypee Greens, part of the Jaypee Group of companies, has appointed Pencil Inc to handle the creative duties of its Golf and Spa Resort.

The other agencies that pitched for the account include McCann Erickson, Oxygen Communication, Dentsu, and Green Goose. 
 
Said Pencil Inc director Rajat Sharma, "Our exciting perspective on Jaypee as a brand in the hospitality industry, complemented the client‘s aggressive marketing plans."
 
"This project is currently one of our top priorities and the logo and brand identity building will begin in the next two months. There is a lot of effort that goes into creating a brand identity for a resort. This is because one has to also individually do something for the six restaurants and the sixth sense spa. The logo has already been shortlisted and we expect the full fledged opening to be in October," he added.
 
Pencil will handle the account for one year during which the agency will take care of the entire logo identity and brand positioning of the client, followed by a 360 degree advertising process that will include print, TV, outdoor and digital.