MUMBAI: Vivaki Nerve Centre head Pavan Chandra has moved on from the research and development section to join Mogae Media as chief intelligence officer.

Mogae Media is the mobile monetisation venture launched by Sandeep Goyal, former JV partner of Dentsu India.

Mogae Media chief business officer Gaurav Luthra said, "Pavan is a dreamer and a doer. As an evangelist for a new medium, he has just the right mindset and experience."

Chandra added, "2012 will be the Year of the mobile. The versatility of the medium, the customer knowledge and the pinpointed targeting makes mobile a medium that will create its own space in clients‘ marketing plans. We are here to make it happen."

Chandra brings in over 21 years of experience. He specialises in gaining insights on media behavior of consumers. His experience lies in deploying tools and technologies for tracking and measuring media habits.

Prior to Vivaki, he has worked with JWT as media planner and ZenithOptimedia as chief strategy officer.