MUMBAI: Creativeland Asia has roped in Paul Menacherry as its executive creative director. Based out of Kochi, Menacherry will head the company‘s South India operations.

Prior to this Menacherry was Quadrant national creative director.
 
Says Creativeland Asia founder and chief creative officer Sajan Raj Kurup, "Menacherry is a fabulous creative guy. And he is blessed with a good business acumen - a combination we really value at Creativeland, necessarily in that order. Menacherry coming on board will also give our Labs a great momentum."
 
About his new role, Menacherry avers, " In my interactions with Creativeland Asia, I found the culture to be a unique combination of freedom and responsibility.

"Kurup has instilled a relentless focus on building brands through fresh, unexpected and innovative ideas which I find truly inspiring. Tired, old ideas don‘t stand a chance here. And it reflects in the work. I hope to add to that culture in every which way I can."