Parryware moves to RK Swamy BBDO

MUMBAI: RK Swamy BBDO has won the mandate to handle the advertising and brand relaunch of sanitaryware brand Parryware.

The account was previously handled by Ogilvy.
RK Swamy BBDO president (North) Ajit Shah said," We are delighted to commence our work on Parryware which is so synonymous with the category. As Parryware faces increased competition from new players in the category, we are working closely with the client on refreshing the brand so that it retains its strength and continues to grow its market share."

In 2008, Spain-based Roca Group increased its stake to 97 per cent from 50 per cent in Chennai-based Parryware Roca Pvt Ltd. The company bought out the additional 47 per cent stake from its Indian partner EID Parry, a Murugappa Group company, for approximately Rs 725 crore.

Parryware Roca, a 50:50 joint venture company, was set up by EID Parry (India) and Spain-based Roca Sanitario in May 2006

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