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Parker gets Amitabh Bachchan for brand endorsement

MUMBAI: Indian actor Amitabh Bachchan has returned as the brand ambassador of Luxor Writing Instruments‘s Parker brand after a gap of two years.


Bachchan, who endorsed the pen brand from 2001-2008, has signed up a two- year contract.


Simultaneously, Lowe Lintas is working on a new campaign with Bachchan to reposition Parker as ‘World‘s Most Respected Pen‘. 
 
Lowe Lintas chairman and chief creative officer R. Balki said," When we speak of Mr. Bachchan, there is an innate respect associated with the name. Parker drives the same respect in the writing instruments category. It makes a very natural and smooth association with both the personalities mingling so well. Everyone will be able to make this out of all the advertisements, both print and television, which have been made keeping in mind the amalgamation of these two big names."
 
Luxor Group‘s executive director Pooja Jain said, "This alliance is a step towards repositioning Parker as the World‘s most respected pen. We want to make Parker the preferred brand for achievers - whatever age they may be. Parker should be the brand people buy to reward and indulge themselves -- a brand that projects the image of exclusivity and success they aspire to and can obtain with a Parker."
 

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