MUMBAI: Omnicom‘s TBWAIndia has appointed Parixit Bhattacharya as the TBWA India group chief creative officer. His portfolio includes responsibilities of the retail and shopper marketing company The Integer GroupR, and the agency‘s recent acquisition of Magnon Group, a digital agency.

Bhattacharya joins TBWA from JWT Singapore where he was creative director working with clients such as HSBC, Johnson & Johnson and Bayer. He began his career in the planning department at Leo Burnett Mumbai in 2001 and went on to work with various agencies in Mumbai, Singapore and Dubai. His work includes campaigns where couches run amok in a city and he has also been involved with developing the world‘s first social media answering machine.

Bhattacharya has created a mobile app that can get First Aid before an ambulance and formed a society for the well-being of young homeowners. He has created cross-platform experiences for brands like Sony, Youth Olympic Games, HSBC, Kit Kat, Bajaj, Harvey Nichols, MasterCard, Fiat, KFC, Time Magazine and Heinz.

TBWAIndia Group chief executive officer Shiv Sethuraman said, "Parx has fantastic digital credentials, a global outlook, and is obsessive about integrated work that is both award-winning and ‘on brand‘. As the TBWA Group in India widens its footprint to cover the vital areas of digital as well as retail and shopper marketing, we are looking to him to take our creative work to the next level."

Bhattacharya said, "In joining TBWA, I feel an uncanny DNA match. I hope to fit into TBWA like a pair of well-worn jeans. At TBWAIndia, my aim is to create iconic work that is synonymous with ‘creativity with a conscience‘ - work that makes the brands we build more loveable and an inseparable part of the social fabric of India."

TBWA Worldwide creative director John Hunt said, "Parx represents a new breed of young, creative leaders - he is totally at home in the digital space and has an outstanding creative reputation. We believe he will make a great contribution to our group in India and are absolutely thrilled that he‘s joining the team."

TBWA Worldwide president - international Keith Smith said, "We are all very excited that Parx has agreed to return to India and take on this role. His international experience will be invaluable to our team in India, and in helping them do great work in every aspect of brand-building communications."