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Panasonic US launches ad campaign to push Viera HD 3D lineup

MUMBAI: US consumer electronics company Panasonic has started an ad campaign focussing on the company’s Full HD 3D Viera Plasma TVs and the introduction of the Skype on the Viera personal video conferencing feature which has been added to the Vieracast Internet functionality.
 
The campaign, created by Panasonic’s agency Arnold Worldwide, reinforces the immersive and lifelike experience consumers get while watching Full HD 3D on Panasonic VIERA Plasma displays1. The television commercials also reinforce the reasons why Plasma is considered the best technology for 3D viewing because of its ability to provide Full 1080p resolution to both the left and right eye.


The fast-switching phosphors, Infinite Black Panel Pro and dual scanning technology in tandem, provide the great depth and clarity that are vital to the true Full HD 3D TV viewing experience. The Skype portion of the overall campaign reinforces the benefit of connecting with family and friends through Skype video calls on a large screen TV.


Panasonic senior VP Bob Perry says, “We only have to look to the global success of Avatar and popularity of other 3D films released within the last year to realize that the widespread adoption of 3D TV within our own homes is underway.


“We’re extremely excited that Panasonic is embarking on one of its most extensive and ambitious advertising campaigns to support and promote the phenomenal capabilities of our award winning lineup of superior 3D technology products. Our objective is to ensure that consumers who are shopping for a new television or BD player take the time to learn about this 3D technology transition that Panasonic has created."
 
The campaign kicked-off with television ad placements in major markets, as well as spots on national (including DirecTV) and Spanish-language cable stations. To further elevate the ambitious campaign, the TV spots will be supported by cinema, print and online campaigns, as well as targeted out-of-home (billboards, bus shelters) promotions in key markets. The TV campaign runs through 14 June, 2010.


Panasonic’s Viera VT25 Series Plasma Full HD 3D TVs, which include one pair2 of Panasonic 3D Active Shutter Lens Eyewear (TY-EW3D10U), is now available at retailers in 50-inch class and 54-inch class sizes. 
 
To further promote and raise consumer’s awareness of 3D’s immersive entertainment experience, Panasonic recently announced exclusive agreements with two of Hollywood’s premiere film studios, Twentieth Century Fox Home Entertainment and Universal Studios Home Entertainment, to offer the Blu-ray 3D versions of Fox’s Ice Age: Dawn of the Dinosaurs and Universal’s Coraline, two of the industry’s most successful theatrical 3D titles, with purchase of Panasonic VIERA Full HD 3D TVs.

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