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Panasonic launches ad campaign with Katrina Kaif

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MUMBAI: Panasonic India has released a new advertising campaign featuring its home appliances brand ambassador Katrina Kaif on the sidelines of its new range of ACs for the approaching summer season.

With this new campaign, the company aims to make its presence felt as the “innovator”, the “change-maker”. The communication for 2013 focuses on leveraging the benefits of the campaign in the year gone by, and further strengthen the product promise ‘One touch to change the future’.

Panasonic India managing director- consumer product division Manish Sharma said, “The communication for 2013 focuses on leveraging the benefits of a very successful campaign in the year gone by, and further strengthen the product promise ‘One touch to change the future’.”

“While doing so, a good deal of research input has been incorporated for the new showcase which tends to simplify the product promise further by making it more relevant and a part of something which the consumer experiences on a daily basis; Change. Thus the new communication sincerely explains how the Econavi AC with just a touch of a button changes as per change in its environment, resulting in comfort and savings,” Sharma added.

The TVC shows the latest Panasonic Econavi AC in different scenarios. First is a day time scene with Katrina spending some leisure time with her friends. The second one has Katrina having a party at home, with the space filled with guests. All this while, Panasonic Econavi AC, with its four sensors, controls the temperature and the direction of the air flow, hence saving energy without much human intervention.

Panasonic plans to run the campaign during major upcoming sporting events, budget session in the next few months. It will be primarily visible on the news channels, regional general entertainment channels and Pan India exposure in early March.

The TVC will be supported with an extensive BTL activity throughout. There will be four edits of the Ad ranging from 45 seconds to 10 seconds.

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