MAM

Panasonic in 3-year sponsorship deal with US Open Grand Slam

MUMBAI: The United States Tennis Association (USTA) has announced that consumer electronics major Panasonic has become an official sponsor of the US Open Grand Slam in a new three-year agreement.


Working with CBS Sports, the USTA and Panasonic will spearhead the first-ever 3D broadcasts of the tournament. CBS Sports will produce 3D versions of all the Arthur Ashe Stadium matches that it broadcasts in High Definition on Labor Day Weekend and on Finals Weekend, 10-12 September. These matches will be made available across the US via DirecTV’s exclusive dedicated 3D entertainment channel.
 
 
On-site at the 2010 US Open, Panasonic will have three 3D viewing galleries--a 3D Panasonic Showcase located in the former International Tennis Hall of Fame Gallery on the floor level of Louis Armstrong Stadium, and another in SmashZone, the US Open’s interactive tennis experience for fans and families located in the state-of-the-art indoor facility and one more in the South Plaza area.


Panasonic and DirecTV also will provide the US Open semifinal and final matches live in 3D to hundreds of TV retail outlets nationwide, including scores of Best Buy stores, as part of the September 10-12 “National 3D Demo Days” organised by the Consumer Electronics Association.
USTA chairman of the board and president Lucy S. Garvin says, "We are very pleased to enter a new era of sports production with a new partner, Panasonic, and our long-time partner, CBS. We continually explore new innovations for the US Open, and new ways to present our tournament to tennis fans. 3D technology is the wave of the future, and once again the US Open will be on the cutting edge.”
 
 
Panasonic US chairman and CEO Joseph M. Taylor says, “Panasonic is proud to support the US Open, on site and in homes throughout the country, by bringing live match action to tennis fans in immersive 3D. Panasonic consumer and professional 3D displays will show the Arthur Ashe Stadium matches to spectators on site in Flushing Meadows, viewers nationwide can see them via DirecTV’s exclusive 3D channel, “n|3D powered by Panasonic”, and our professional 3D camcorder will be used to shoot interviews and other footage in 3D for CBS’s production.”


The 3D broadcasts will use a separate production team and equipment from the traditional HD broadcasts of the tournament. Plans call for six camera rigs (each holding two high definition cameras), two special 3D production trucks, and a unique 3D-dedicated CBS Sports broadcast team. CBS has designed the 3D camera placements lower to the court than traditional TV locations, in order to capture the close-up and personal, athletic dimension of tennis that make 3D such a powerful experience.
 
 
Panasonic also will reach out to viewers with advertising geared to the new 3D technology during the CBS Sports broadcasts of the US Open. In order to view the US Open in 3D, fans must have 3D televisions and 3D eyewear and be subscribers to DirecTV.


The Panasonic sponsorship also include sponsorship of Arthur Ashe Kids’ Day, the US Open’s tennis and entertainment spectacular that serves as the unofficial opening to the tournament. In addition, Panasonic will have new, digital signage in the three stadiums and at most of the outer courts at the US Open.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/mindshare_0.jpg?itok=Q3itWdjr
Mindshare SA announces agency restructuring, key appointments

Media agency Mindshare has announced an organisation restructure that mirrors the agency’s ambition to become collaborative in client success and navigate its marketing agenda with intelligence and agility.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/23/parleg.jpg?itok=F1M9Cgq4
Parle Products eyes China for next phase of growth

MUMBAI: The girl with the glucose biscuit is probably the most iconic image after the Amul butter girl in India. The Parle-G girl is a part of the Parle Products family that has been in existence since 1929, founded by the Chauhan family in Vile Parle, Mumbai. Until a few years ago, as you crossed...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/timthumb-9.jpg?itok=d_k5pwSq
ABBY Awards 2018 announces jury chairs

MUMBAI:  After announcing the master jury for the creative category, the eminent ABBY Awards that recognises and rewards excellence across advertising, marketing and media has now announced the illustrious jury chairs for the media, broadcaster, publisher, branded content & entertainment,...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/wat-consult.jpg?itok=n0UvViaJ
WATConsult & TOTAL join hands to launch Ride for Legends

Keeping true to TOTAL Hi-Perf Motorcycle Engine Oil’s brand promise of making your ride enjoyable, TOTAL with WATConsult, the digital and social media agency from Dentsu Aegis Network India, has taken a step forward to launch an initiative to salute unsung legends of the country.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/Bajaj-Finserv.jpg?itok=9OIIR6-7
Bajaj Finserv new ad drives awareness around insurance

MUMBAI: Bajaj Finserv has launched a TVC campaign to drive awareness around width of products offered through its lending, life insurance and general insurance arm. The third phase of ‘Think It. Done’ campaign highlights the set of possibilities in every individual’s life thereby giving a solution...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/Fossil.jpg?itok=Ao2FPVF8
Fossil assigns media mandate to Carat

Fossil Group, a global design, marketing and distribution company that specialises in consumer lifestyle and fashion accessories, has roped in Carat as its media agency.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/hero_0.jpg?itok=0JrQdfeF
Google Pay launched in US, UK; Tez gets new features

MUMBAI: Google is attempting to become a hit in the vast payment space as well. After launching Google Tez in India a while ago, it has come up with a system to rival the world – Google Pay. It comes elements of Android Pay (a Google product) and Google Wallet. The Android app is free to download...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/suzuki-acess.jpg?itok=Mc8KL9qM
Suzuki Motorcycle rolls out phase 2 of #KamPeetaHai campaign

Post receiving a great response for Suzuki Access 125 campaign of Kam Peeta Hai, Suzuki Motorcycle India, a subsidiary of two-wheeler manufacturer, Suzuki Motor Corporation Japan and Happy mcgarrybowen have rolled out the second phase to the campaign for their flagship scooter brand. The campaign...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/21/mayori.jpg?itok=bgiVAIbZ
Performics.Resultrix bags digital mandate for NIIT

NIIT has entrusted its digital mandate to Performics.Resultrix, the digital end-to-end solutions company under Zenith India.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories