MUMBAI: Pamela Levine will join US broadcaster HBO as executive VP of marketing and will report to co-president Eric Kessler.

Levine will be responsible for overseeing ad campaigns for all programming, providing strategic marketing direction for HBO and Cinemax as well as guiding digital platforms and retail marketing efforts for the company. She will start in her new position on 15 November working out of HBO‘s headquarters based in New York.

Kessler said, "We use event marketing strategies often employed in the theatrical arena to launch most of our series so Pam‘s background makes her an ideal choice for this position. HBO‘s programming touches every genre and Pam has experience with all of them. She will bring an exciting new perspective as well as an appreciation for the unique nature of our brand and business model."
 
Levine comes to HBO with 16 years of experience at Twentieth Century Fox, where she spent the last nine years as co-president of Domestic Theatrical Marketing, responsible for overall branding, media strategy and campaign strategy. She jointly led marketing for over 140 movies, playing an integral role in helping to craft upfront marketing strategies for all of the studio‘s releases, including creating and leading campaigns as diverse as ‘The Devil Wears Prada‘, ‘Walk The Line‘, ‘Marley And Me‘, ‘Taken‘ and ‘Avatar‘, the highest grossing movie of all time.

Levine has experience in launching, building and managing blockbuster franchises for films such as X-Men, Ice Age and Night At The Museum. She also has expertise in managing all areas of traditional media, promotion as well as content integration and digital/mobile.