Padmanabhan joins Neo Cricket as national ad sales head

MUMBAI: Manoj Padmanabhan has joined Neo Sports broadcasting as Neo Cricket national head of ad sales.

Padmanabhan will report to Neo Sports Broadcasting executive VP – network sales Raju Udupa.

He moves in from Somerset Entertainment Ventures (Singapore), where he was senior sales advisor for nearly 10 months. During his stint there, he was instrumental in setting up and creating a business model for the Sri Lanka Premier League.
Padmanabhan said,"Neo is in an interesting growth phase. With the best cricket content for the next few years, I look forward to creating value for the advertisers and maximising revenue for the organisation."
Before Somerset, Padmanabhan was working at Bloomberg UTV as VP sales for a period of 10 months. Prior to that, he worked at Ten Sports for a period of over four years as director of ad sales.

Udupa added,"We have an action packed season lined up and I am glad to have Manoj on board. He is known for his sharp acumen and sales expertise and I am confident of Neo achieving greater heights."

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