P9 helps Tata Photon associate with Fast and Furious 5

MUMBAI: P9 Integrated, the 360 degree entertainment marketing company of Percept Ltd, has created co-branded association for Tata Photon with Fast and Furious 5, the latest film of The Fast and the Furious film franchise.

In this alliance, P9 Integrated has worked on the concept of "getting more time through more speed". With Tata Photon‘s tagline ‘Get Speed Get time‘, P9 Integrated made the commercials keeping speed in mind as it is also integral with the theme of Fast and Furious 5.
Speaking on the association, P9 Integrated COO Pritie Jadhav said, "P9‘s endeavour has always been to create a perfect marriage for the brands and the movies they are associating with. The idea of making any co-branded association successful is to make sure it is not just beneficial to the brand but also to the movie during promotions."

P9 Integrated has created three commercials of 30 seconds, 15 seconds and 10 seconds each for the association. The whole visual was created using shots from the movies, animations and product shots. Along with these shots of character from the film, speeding moments and racing cars were also used.
Said Paramount Pictures, Head of Marketing Jacinto Fernandes, "We are happy to partner with Tata Photon for Fast & Furious 5. The film itself is a big franchisee and it‘s a win-win situation for both. The film is already a big hit worldwide and we are expecting that the film will be the biggest blockbuster movie in India this summer."
P9 also worked on the association of Fast & Furious 4 with Bajaj Pulsar and Force India F1.

Latest Reads
Bridge Music Academy launches the racist keyboard

MUMBAI: Earlier last month, Bridge Music Academy has launched the racist cover campaign aimed at educating children about racism and its effects. Conceptualised by Dentsu Webchutney, the campaign is supported by Culture Fox and Roland.

MAM Marketing MAM
QuikrHomes releases consumer sentiments report for 2018

MUMBAI: Leading digital real estate business QuikrHomes has released a comprehensive report that captures consumer sentiments for the year 2018. The report was conceptualised to understand consumer sentiments post regulatory changes in the real estate and what it means to the industry in 2018. 

MAM Marketing MAM
Law & Kenneth Saatchi & Saatchi appoints Delna Sethna as CCO

MUMBAI: Law & Kenneth Saatchi & Saatchi, Publicis Communications’ full-service creative agency, has named Delna Sethna as its chief creative officer across all its businesses. Prior to this, Sethna was leading some key global businesses such as P&G brands and Mondelez.

MAM Marketing MAM
2018 will be a year of video campaigns: WATConsult's Rajiv Dhingra

MUMBAI: If you see an advertisement on a website or your app, you are a well defined consumer of digital advertising. Thet ads on the website you visit are primarily revenue source for internet companies.

MAM Marketing MAM
Mother's Recipe undertakes initiative for war heroes

MUMBAI: India’s homegrown pickle brand Mother’s Recipe initiated a new campaign called, tribute to our motherland to salute the supreme sacrifice and selflessness of our brave men in uniform. Under this initiative, the company will contribute Rs 3 from the sale of every special edition Mothers...

MAM Marketing MAM
Is India ready for the impact of AI on marketing?

MUMBAI: From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google’s search algorithm to e-commerce to geo-target and...

MAM Marketing MAM
Kajaria Ceramics touches patriotism with Akshay Kumar

MUMBAI: Kajaria Ceramics has launched another new ad campaign with its official brand ambassador and Bollywood actor Akshay Kumar. The company recently launched a TVC for its bathware solutions brand KEROVIT with Anushka Sharma.

MAM Marketing MAM
Duroflex launches sleep marathon with Milind Soman

MUMBAI: We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has conceptualised the...

MAM Marketing MAM
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories